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Program Manager Marketing Analytics Initiative
Job Description
We are seeking a contractor Program Manager to drive planning and execution of cross-functional initiatives supporting Acquisition Marketing measurement, with a focus on Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
This role will coordinate work across marketing, analytics/data, and supporting business partners to deliver measurable outcomes, clear governance, and predictable execution.
Key Responsibilities:
This role will coordinate work across marketing, analytics/data, and supporting business partners to deliver measurable outcomes, clear governance, and predictable execution.
Key Responsibilities:
- Lead end-to-end program/project management for MMM and MTA initiatives, from intake and scoping through delivery, adoption, and stabilization.
- Build and manage integrated delivery plans across workstreams (e.G., marketing stakeholders, analytics, data engineering, vendors/partners), including milestones, dependencies, and critical path.
- Establish and run governance: working sessions, status cadence, steering updates, decision logging, and action tracking.
- Own RAID management (Risks, Assumptions, Issues, Dependencies);drive mitigation plans and escalate proactively with options/recommendations.
- Partner with acquisition marketing and analytics leaders and channel owners to align on objectives, timelines, inputs, and outputs (model requirements, refresh cycles, reporting needs).
- Coordinate data-input readiness (timelines, owners, validation checkpoints) and ensure handoffs are clear between business and technical teams.
- Manage scope and change control;ensure impacts to timeline, resourcing, and deliverables are documented and communicated.
- Deliver concise, executive-ready status reporting: progress vs. Plan, blockers, decisions needed, and next steps.
- Support rollout and adoption planning (communications, training/readouts, operating model updates) to ensure MMM/MTA outputs are used in decisioning.
- Drive continuous improvement: retrospectives/lessons learned and adjustments to process, cadence, and artifacts.
- 5+ years of hands-on program/project management experience delivering cross-functional initiatives with multiple stakeholders and timelines.
- Demonstrated ability to create and manage integrated plans, run governance, and drive accountability across workstreams.
- Strong communication and stakeholder management skills, including facilitation and executive-level status reporting.
- Proven capability to identify risks early, manage dependencies, and resolve ambiguity in fast-moving environments.
- Experience managing projects with significant data collection, data quality validation, and data transformation, including coordinating inputs from multiple owners/teams.
- Proficiency with common delivery tools (e.G., Jira/Confluence, Excel, PowerPoint, Teams).
- Experience coordinating deliverables across multiple business units/channel owners with differing priorities and input requirements.
- Experience delivering programs that combine data/technical work with business process change (new operating routines, new decision workflows, adoption/change management).
- Experience supporting acquisition marketing analytics/measurement initiatives, including MMM, MTA, incrementality testing, or related measurement programs.
- Financial services experience and/or experience working with external analytics or measurement vendors (a plus).
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