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Digital Marketing Specialist
Posted: 06/17/2026
Industry: Creative/ Design/ Marketing
Job Number: 26-84168
Pay Rate: 22-24 USD/Hour
Job Description
Pay rate: $24/hr
Title: Digital Marketing Specialist
Location: Birmingham, AL
Duration: 2 months
Enter Job Description
A Digital Marketing Specialist is a professional responsible for planning, executing, and managing digital marketing campaigns and strategies to promote a company's products, services, or brand online. They use various digital channels and tactics to reach target audiences, increase brand visibility, and drive online engagement and conversions. Responsibilities: Digital Strategy: Develop and implement comprehensive digital marketing strategies that align with business objectives, target audience profiles, and budget constraints. Search Engine Optimization (SEO): Optimize website content, structure, and performance to improve organic search rankings and increase visibility on search engines. Online Advertising: Plan, create, and manage online advertising campaigns, including pay-per-click (PPC) advertising, display ads, and social media advertising. Content Marketing: Create, curate, and promote high-quality and engaging digital content across various platforms, including blogs, articles, videos, infographics, and social media posts. Social Media Management: Manage and maintain social media accounts, including content creation, scheduling, and engagement with the online community to build brand awareness and customer relationships. Email Marketing: Plan and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails, while adhering to best practices. Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and social media analytics platforms. Provide insights and recommendations for optimization. Conversion Rate Optimization (CRO): Identify opportunities to improve website user experience and conversion rates through A/B testing, user behavior analysis, and landing page optimization. Marketing Automation: Implement and manage marketing automation tools to streamline processes, segment audiences, and nurture leads. Competitor Analysis: Research and analyze competitors'digital marketing strategies and industry trends to identify opportunities and threats. Budget Management: Allocate and manage the digital marketing budget effectively to maximize return on investment (ROI) and achieve campaign goals. Adherence to Regulations: Ensure compliance with digital marketing regulations and best practices, including data privacy and online advertising standards. Stay Current: Stay updated on digital marketing trends, emerging technologies, and industry changes to adapt strategies accordingly. Qualifications: Education: A bachelor's degree in marketing, digital marketing, business, or a related field is typically preferred. Digital Marketing Experience: Proven experience in digital marketing, including managing online advertising campaigns, SEO, content marketing, and social media. Digital Tools: Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO tools, email marketing software, and social media management tools. Content Creation: Strong content creation and writing skills for various digital channels. Data Analysis: Ability to analyze data, extract insights, and make data-driven decisions. Creativity: A creative mindset to develop innovative and engaging digital marketing campaigns. Communication: Strong written and verbal communication skills for creating compelling content and effective communication with team members and stakeholders. Adaptability: Ability to adapt to changing digital marketing trends, algorithms, and technologies. Project Management: Effective project management skills to meet deadlines and manage multiple campaigns and initiatives simultaneously. Certifications: Relevant digital marketing certifications, such as Google Ads or HubSpot certifications, can be beneficial.
Title: Digital Marketing Specialist
Location: Birmingham, AL
Duration: 2 months
Enter Job Description
A Digital Marketing Specialist is a professional responsible for planning, executing, and managing digital marketing campaigns and strategies to promote a company's products, services, or brand online. They use various digital channels and tactics to reach target audiences, increase brand visibility, and drive online engagement and conversions. Responsibilities: Digital Strategy: Develop and implement comprehensive digital marketing strategies that align with business objectives, target audience profiles, and budget constraints. Search Engine Optimization (SEO): Optimize website content, structure, and performance to improve organic search rankings and increase visibility on search engines. Online Advertising: Plan, create, and manage online advertising campaigns, including pay-per-click (PPC) advertising, display ads, and social media advertising. Content Marketing: Create, curate, and promote high-quality and engaging digital content across various platforms, including blogs, articles, videos, infographics, and social media posts. Social Media Management: Manage and maintain social media accounts, including content creation, scheduling, and engagement with the online community to build brand awareness and customer relationships. Email Marketing: Plan and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails, while adhering to best practices. Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and social media analytics platforms. Provide insights and recommendations for optimization. Conversion Rate Optimization (CRO): Identify opportunities to improve website user experience and conversion rates through A/B testing, user behavior analysis, and landing page optimization. Marketing Automation: Implement and manage marketing automation tools to streamline processes, segment audiences, and nurture leads. Competitor Analysis: Research and analyze competitors'digital marketing strategies and industry trends to identify opportunities and threats. Budget Management: Allocate and manage the digital marketing budget effectively to maximize return on investment (ROI) and achieve campaign goals. Adherence to Regulations: Ensure compliance with digital marketing regulations and best practices, including data privacy and online advertising standards. Stay Current: Stay updated on digital marketing trends, emerging technologies, and industry changes to adapt strategies accordingly. Qualifications: Education: A bachelor's degree in marketing, digital marketing, business, or a related field is typically preferred. Digital Marketing Experience: Proven experience in digital marketing, including managing online advertising campaigns, SEO, content marketing, and social media. Digital Tools: Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO tools, email marketing software, and social media management tools. Content Creation: Strong content creation and writing skills for various digital channels. Data Analysis: Ability to analyze data, extract insights, and make data-driven decisions. Creativity: A creative mindset to develop innovative and engaging digital marketing campaigns. Communication: Strong written and verbal communication skills for creating compelling content and effective communication with team members and stakeholders. Adaptability: Ability to adapt to changing digital marketing trends, algorithms, and technologies. Project Management: Effective project management skills to meet deadlines and manage multiple campaigns and initiatives simultaneously. Certifications: Relevant digital marketing certifications, such as Google Ads or HubSpot certifications, can be beneficial.
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Discover Your Next Career Opportunity in Beautiful Birmingham, Alabama! This vibrant city nestled in the heart of the South offers a perfect blend of Southern charm and modern amenities. Known for its rich history, delicious southern cuisine, and thriving arts scene, Birmingham is a hidden gem for job seekers looking to grow their careers. Explore job opportunities near iconic landmarks like the Vulcan Park and Museum, catch a show at the Alabama Theatre, or cheer on the Birmingham Barons at Regions Field. With its lush parks, trendy galleries, and bustling cultural events, Birmingham provides an exciting backdrop for your professional journey. Start your job search today and experience the magic of Birmingham!
Staffing Leader of the Year Anju Abel
CEO, LanceSoft
LanceSoft is proud to announce that its Chief Executive Officer, Anju Abel, has been honored with the prestigious "Staffing Leader of the Year" award at the 2025 TIARA Staffing Awards US. The award recognizes her visionary leadership and significant contributions to improving staffing processes, employee engagement, and workforce outcomes.
Anju Abel's leadership has been instrumental in transforming LanceSoft's global staffing operations. Her focus on innovation, employee satisfaction, and client-centric delivery has led to higher retention rates, a motivated workforce, and enhanced operational efficiency.
"This award is a testament to the incredible team at LanceSoft and our unwavering commitment to redefining staffing solutions," said Anju Abel. "I'm honored to receive this recognition and proud of the impact we continue to make in the lives of our clients and talent worldwide."
The judging panel highlighted Anju's ability to consistently deliver outstanding client success stories, exceed expectations, and foster professional development within her team. Her active community involvement and dedication to advancing the staffing industry were also key factors in her selection.
TIARA Awards are known for celebrating excellence, innovation, and achievement in the talent acquisition sector, and this accolade places Anju among the top leaders reshaping the future of workforce solutions.